In the Beginning ​There Was Tracking...

Thanks for dropping by There's a good chance you're here because you're involved somehow in selling stuff online, or would like to be selling stuff.

If you are, you need to be tracking your results.

There are of course many ways to be successful online.

But pretty much every one of them requires that you get good at tracking what visitors do as they weave and bob through your online world.

That means first of all understanding the flow of traffic (a.k.a. people) that moves through the various digital assets that make up your online business, and what those individuals do along the way.

Where did they come from?

Did they stop by and quickly leave?

Did they watch a video or click through to a deeper level page?

Did they opt-in to your mailing list, or even take a risk and buy something from you?

Understanding those kinds of things is called tracking.

There are assorted ways to track what's happening in your online business, many of which we explore here.

And by the way, we are online marketers ourselves and we practice what we preach.

And Then There's Optimization

Taking what you learn from tracking and taking some actions to improve your results is called optimization.

Improving your various processes so that your visitors do more of what you want them to do (i.e. opt-in, buy stuff) and less of what you don't want them to (leave early, decide you offer little of value) is what optimization is all about.

The better you become at tracking and optimization, the more profit your business will generate. It's as simple as that.

The Biggest Super Power for Online Markters?

There's an old saying that goes like this: "Small hinges can swing big doors."

Small changes made continuously in lots of places within your business can swing some very big improved results.

On this site you'll find lots of information about tracking and optimizing. You'll also find recommendations for products that can help you do that.

Tracking and optimizing is one of the most powerful super powers any online marketer could hope to possess. Embrace it.

We've used various tacking platforms and we find good in most of them. However some are definitely better than others. What's important is that it's a platform you are comfortable with, and embed in your online business and use every day. Make it a habit, like brushing your teeth.

Depending on your needs, your budget, your level of experience, you will likely find that one is a better fit for you. A lot of what we talk about on this site revolves around ClickMagick, our preferred tracking and optimization solution. It's what we use ourselves and what we find best for our business. 

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