March 25


How to Track An Entire Sales Funnel Using the ClickMagick Campaigns Feature

By Vince Czaplyski

March 25, 2020

In this post we're going to cover how to track an entire sales funnel using ClickMagick.

One of the most fundamental core strengths of ClickMagick is its ability to track entire sales funnels from each of your ads to all of your sales or other conversion events.

It can handle even highly complex funnels containing multiple offers, upsells, downsells, landing pages and email series. And it can track all kinds of traffic sources. So you'll always know exactly how each visitor contributes to your bottom line.

ClickMagick performs this important task in two different ways, using two different features: its Campaigns Feature and its Funnel Setup Tool.

Each method approaches the challenge of properly tracking your complete sales funnels slightly differently, and it's important to understand the differences between them

In this article we'll cover the Campaigns feature. Campaigns is probably the better choice in most situations and certainly the easiest method. So most likle it will become your 'go to' method, like it is for us.

Especially if you have the ability to add tracking code to your entry and conversion pages as described below, Campaigns is the way to go.

If you don't control all the pages in your funnel and can't add code as needed, the Funnel Setup Tool will still allow you to track important results. It is a bit more complicated to set up but will still allow you to track your funnel.

I've covered the use of the Funnel Setup Tool in another video.

OK, so let's get into it.

In your ClickMagick account, click on the Campaigns tab at the top of the page. This brings up the well designed control panel from which you will create your campaign.

Follow these three steps:

Click on the wrench icon at the top of the page. You will be given the option to copy two sets of tracking code. The Click Tracking Code should be added to your landing pages, and the Conversion Tracking Code needs to be added to your "goal" or "thank you" pages. These are the pages in your funnel that a user reaches after taking a specific action that you want to track. i.e., opting-in, registering for a webinar, or making a purchase.

Note that the entry points to your funnel (i.e. landing pages) and the goal or 'thank you' pages are the only pages that you will need to place these codes.

It's also fine to enter these codes site wide via a common site wide header or footer script if that is easier for you. It doesn't hurt anything for the code to exist on extra pages.

You should place the tracking code just prior to the  </head> 'head' tag of your pages, which will help ensure that tracking takes place correctly,should your page load slowly for some reason.

Next add UTM tracking parameters to the URLs you wish to promote or advertise. These are industry standard codes that ClickMagick can use to provide detailed tracking data in your campaign reports, such as the name of the ad network, the specific keyword clicked on (in the case of traffic from a CPC ad network like Bing) and so on.

You don't need to know too much about these codes, as ClickMagick's intuitive built-in URL Builder Tool will quickly step you through the process of creating them during campaign setup.

Next, place the UTM Powered Links you just created into your ad campaigns. Note that you can create as many of these campaign URLs as needed if you are running traffic from multiple traffic sources such as Facebook, Google or Bing or other ad networks.

There are generally two different kinds of situations you'll encounter using the links. The first is when you wish to track a paid ad on Facebook, Google Ads, Bing or any other ad network where redirecting tracking links are not allowed or otherwise problematic.  

In that case, simply copy the ClickMagick generated URL and paste it into your ad campaign according to your specific ad network's campaign setup instructions.

For example this would be the 'Website URL' in a Facebook Ad or the 'Final URL' in a Google Ad. In this case you would simply use the long UTM powered URL generated within ClickMagick, as shown in the example URL below. (This long, unattractive URL is not actually shown to visitors in the ad):

The second situation is when you wish to use a Campaign URL within an email campaign. In this case the unattractive long URL above would definitely not be desirable. Instead, use ClickMagick's built-in link shortener to create a 'prettier' version.  These will appear in a special link group called “Campaigns Short Links” on your main tracking link dashboard.

And that's all there is to setting up tracking using Campaigns. Once setup, you can see all of your traffic stats on the Campaigns page of your ClickMagick account.

Want to take a closer look at all the many benefits of using ClickMagick in your business? Go ahead and download ClickMagick's FREE Tracking Guide, no opt-in required.

Vince Czaplyski

About the author

Affiliate marketer, pilot and happily married world traveler. Currently hunkered down like everyone else.

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