April 2


How to Track Sales Using Postback URLs

By Vince Czaplyski

April 2, 2020

As an affiliate, the product vendor will sometimes agree to add your tracking pixel to the product 'Thank You' page. Anyone arriving on this page through your affiliate link has already bought the product. When they arrive, the pixel fires and you are credited with a sale.

A typical example would be a sale resulting from your Facebook ad, whereby your Facebook pixel fires on the vendor's 'Thank You' page.

However as is more often the case, the vendor may not agree to add your tracking pixel to the 'Thank You' page. In this case you will need to capture sales using a PostBack URL instead.

A “PostBack” is simply an automated notification that your affiliate network (for example MaxBounty, Clickbank etc. ) sends to ClickMagick, advising that a sale has taken place. In order for this to work, the visitor must arrive on the 'Thank You' page after purchase, by way of a special ClickMagick PostBack link.

Think of it as a secure two-way signaling system. One party, an affiliate network let's say, records an action on its server, typically a sale. It then sends a confirmation message back to a third party server (in this case ClickMagick) that the sale has taken place.

Upon receiving this notification, ClickMagick records the sale within your ClickMagick account dashboard. This is the same result as if you had utilized the standard conversion tracking pixel on the offer page instead.

Another term for this is 'server to server' tracking. One server (the affiliate network for example) sends back a completed sales message to ClickMagick's server, which records it within your account.

Server to server tracking is nearly foolproof and often more accurate than pixel based tracking. That's because pixels sometimes fire when they shouldn't, and conversely don't fire when they should.

In order for PostBack URL tracking to work though, you need to create a special kind of affiliate link within ClickMagick dashboard.

Here's how to do that:

Step 1 – Create A Primary URL Affiliate Tracking Link

The purpose of this first step is to allow your affiliate link to pass a unique ID generated by ClickMagick through to your affiliate network.

Setting this up is straightforward, and is done as follows:


Go to the PostBack URL Builder tool and select the affiliate network you’re working with from the dropdown menu. Most major networks and many smaller ones are already pre-populated. In this example we'll select MaxBounty.


Enter your “standard” affiliate link as provided by your affiliate network, then click the “Generate Primary URL” button.

ClickMagick will generate your Postback URL as shown above. Copy your modified link and use it as the “Primary URL” of one or more of your tracking links. This is your actual PostBack URL.

This modified affiliate link, or your PostBack URL, is now ready to communicate the required information to your affiliate network needed for this method to work.

Step 2 – Add Your PostBack URL to your Affiliate Account

Next, copy your newly created custom ClickMagick PostBack URL from the green box at the bottom of the PostBack URL Builder. Then paste this into the applicable field within your affiliate network account.

If you are dealing with multiple affiliate networks you'll discover that each one has its own approach to where you need to place the PostBack URL. But the ClickMagick help popup for each network will help in many cases to explain the differences.

MaxBounty for example allows you to add it one time on your Profile page, and from that point on it will work for all your offers.

Other networks may require that you add the PostBack URL to each specific offer.

Some affiliate networks are 'special case' that cannot be handled using the Postback URL Builder tool. ClickBank is a good example. Selecting it from the dropdown menu will trigger a special help message explaining what you need to do to set up your link properly, as shown below.

When in doubt about any of the specifics of how to properly complete a PostBack URL setting fro any particular networl, just contact the Affiliate Manager for your affiliate network.

With your custom ClickMagick PostBack URL properly set, everything should now be in position for two-way communication to take place.

When a sale takes place through your link, it will trigger the PostBack URL to send a return message to your ClickMagick account, recording the sale in your account.

That's the overview of how a postback URL works and when to use it. ClickMagick's Postback URL Builder makes the whole process of creating one fast and easy.

Want to accurately track all your sales from different networks and different traffic sources, all from a single control panel? Download the ClickMagick FREE Tracking Guide to see just how easy this is to set up within ClickMagick. 

No opt-in necessary, just click on the link to instantly download your free copy.

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Vince Czaplyski

About the author

Affiliate marketer, pilot and happily married world traveler. Currently hunkered down like everyone else.

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